I am a visual artist and graphic designer based in Pardes Hana, working as an independent creator since 1997. My practice moves fluidly between art and design, specializing in culture, art, and music projects, a synergy that continuously enriches my creative vision.

As an artist, I began my path at the HaMidrasha School of Art, where I earned my M.Ed. degree. For 15 years, I served as a lecturer in Art History at HaMidrasha, Beit Berl College, alongside guiding groups at the Museum of Israeli Art in Ramat Gan and teaching drawing and painting in various frameworks.

In my design practice, I bring extensive experience alongside fresh creative perspectives. I specialize in branding, illustration, animation, and website design as a certified Wix Expert.

Throughout my career, I have had the privilege of shaping key cultural milestones in Israel:

• Cultural & Music Branding: I was responsible for the visual identity of the "Magda" label - a pioneering ethnic musical project from the early 2000s that brought Piyut, Andalusian, and world music to the forefront of Israeli culture, giving renewed recognition to legendary artists such as Maurice El Medioni, Emil Zrihan, Sami El Maghribi, Joe Amar, and Peretz Eliyahu.

• The Israeli Andalusian Orchestra Ashdod: As the house designer for all of the orchestra's albums, I had the honor of taking part in establishing Jewish-Andalusian music within Israeli culture, a journey that contributed to the orchestra receiving the Israel Prize / Ministry of Culture Lifetime Achievement Award in 2006.

• Animation & Video Direction: My work includes directing music videos, such as a stop-motion animation video for "Chess" (written by Hanoch Levin, composed by Yehuda Poliker), an animation video with Shlomit Aharon raising awareness against violence against women, as well as illustrations and promos for Israeli Educational Television.

I offer comprehensive design and branding solutions, including custom portfolio websites on Wix, brand identities, and original illustration. I invite musicians, creators, and cultural figures to approach me for your next project

Aliza Ashkenazi